Joachim Schöpfer, Germany

Joachim Schöpfer started out as a copy writer in advertising agencies and meanders now between creative work and strategy.

He is convinced that sustainability needs a boost in communication to gain more acceptance among consumers. He also believes that it takes new ways to achieve that goal. But in the end advertising will remain advertising. Has advertising a place in a brave green world? This is one of the topics Joachim Schöpfer is eager to discuss in the panel. Currently Joachim Schöpfer works as a managing director for Serviceplan Corporate Reputation in Berlin, an agency specialized on reputation issues.  
in cooperation with:
Lavera
IFOAM
KRAFT FOODS
UTZ certified
RWE
FSC
DEG
cscp
BfN
Danone
brands and values
DGCN
WWF Deutschland
Rewe Group
ICRAF
Soil and More
Serviceplan
NABU
NürnbergMesse
Rapunzel
Rainforest Alliance
DP-DHL
FiBL
BMZ
FLO
Naturland