Joachim Schöpfer started out as a copy writer in advertising agencies and meanders now between creative work and strategy.He is convinced that sustainability needs a boost in communication to gain more acceptance among consumers. He also believes that it takes new ways to achieve that goal. But in the end advertising will remain advertising. Has advertising a place in a brave green world? This is one of the topics Joachim Schöpfer is eager to discuss in the panel. Currently Joachim Schöpfer works as a managing director for Serviceplan Corporate Reputation in Berlin, an agency specialized on reputation issues.