Joachim Schöpfer, Germany

Joachim Schöpfer started out as a copy writer in advertising agencies and meanders now between creative work and strategy.

He is convinced that sustainability needs a boost in communication to gain more acceptance among consumers. He also believes that it takes new ways to achieve that goal. But in the end advertising will remain advertising. Has advertising a place in a brave green world? This is one of the topics Joachim Schöpfer is eager to discuss in the panel. Currently Joachim Schöpfer works as a managing director for Serviceplan Corporate Reputation in Berlin, an agency specialized on reputation issues.  
in cooperation with:
DEG
WWF Deutschland
ICRAF
DP-DHL
DGCN
FLO
Rewe Group
Rapunzel
FiBL
NürnbergMesse
IFOAM
Naturland
Serviceplan
RWE
Danone
cscp
brands and values
FSC
UTZ certified
Lavera
BfN
KRAFT FOODS
NABU
BMZ
Soil and More
Rainforest Alliance