Urs-Peter Schmidt, Switzerland

Urs-Peter Schmidt studied economics before he started his career at Kraft Foods, part of Mondelēz International, 17 years ago. In the past, Urs-Peter Schmidt has been responsible for many of Kraft Foods’ iconic brands, most of all Milka.

Beside the development of the brand, he has been playing a leading role in terms of Milka’s sustainability process and initiated various projects to improve the ecological impact of Milka, for example through the implementation of the resealable Milka Flow Pack.
in cooperation with:
FiBL
Lavera
Danone
DP-DHL
Naturland
NABU
RWE
BfN
FSC
Rapunzel
NürnbergMesse
KRAFT FOODS
DEG
ICRAF
UTZ certified
DGCN
cscp
Rewe Group
WWF Deutschland
IFOAM
FLO
BMZ
Rainforest Alliance
Serviceplan
brands and values
Soil and More