Urs-Peter Schmidt, Switzerland

Urs-Peter Schmidt studied economics before he started his career at Kraft Foods, part of Mondelēz International, 17 years ago. In the past, Urs-Peter Schmidt has been responsible for many of Kraft Foods’ iconic brands, most of all Milka.

Beside the development of the brand, he has been playing a leading role in terms of Milka’s sustainability process and initiated various projects to improve the ecological impact of Milka, for example through the implementation of the resealable Milka Flow Pack.
in cooperation with:
DP-DHL
KRAFT FOODS
WWF Deutschland
Serviceplan
FSC
Naturland
Rapunzel
Lavera
Rewe Group
FLO
BMZ
Soil and More
Rainforest Alliance
IFOAM
ICRAF
NABU
UTZ certified
brands and values
DEG
cscp
Danone
NürnbergMesse
FiBL
RWE
DGCN
BfN